Our 10 step creative process

We’ve spent years creating brands of all shapes and sizes. Our experience has shown us there’s no single formula for building a great brand, no secret shortcut. What truly matters is having a clear, collaborative process: a framework that enables creative exploration and real problem solving. Our approach is rooted in honest conversations, trust, and excitement for what’s possible. We believe the best results come when everyone is invested and working together.

Branding & Creative Design Studio in Plymouth, working in Devon, Cornwall and the South West

Process is power, possibility, people, and progress.

Step 1

Face-to-Face

People buy into people. Our journey starts with a face-to-face meeting—your chance to get to know us, and for us to understand you. This is where both sides decide if we’re a good fit, because great work starts with great relationships.

Step 2

Proposal & Plan

We present a proposal that outlines the solution, value, costs, and timeline. Together, we agree the plan, terms, and next steps, setting a clear foundation for the project.

Step 3

Discovery Road

This is where we dig deep. We uncover your ‘why’, your direction, your audience. We believe the best ideas come from honest, human conversations.

Step 4

Positioning for Greatness

We define what makes you meaningful and memorable. This is about narrowing the goalposts: What do you value, how do you sound, and your ambitions, so we can position you for real impact.

Step 5

Setting the Mood

We share our initial findings and creative direction—a checkpoint for you to be part of the process. Here, you see your project start to take shape, and we make sure everyone’s aligned before moving forward.

Step 6

Creative Craft Begins

With direction agreed, we bring ideas to life. Developing colours, fonts, messaging, and mocking up real-world touch points like website, posters, social posts, brochures, and sales packs.

Step 7

Creative Presentation

We present two or three creative routes, fully fleshed out, so you can see and compare potential solutions side by side. This is your opportunity to see everything together and choose the direction that feels right.

Step 8

Refinement & Crafting

We polish and perfect the chosen route, listening to your feedback and developing the final design. This is where the details come together and your brand truly takes shape.

Step 9

Exposure & Delivery

Once you’re happy, we deliver a full asset pack and brand guidelines, all available on the cloud for you to own and use. Final payment releases everything into your hands, ready for launch.

Step 10

Ongoing Support

Our relationship doesn’t end at launch. We’re here to support, advise, and help you adapt as your brand grows and evolves.