What is branding?

  • 1. Branding is not a brand marque

    It’s an emotional concept that triggers what we do and actions towards the brand.

  • 2. It's not brand strategy

    Strategy is a process we follow to create and establish a brand.

  • 3. Is not brand identity

    We all have an identity. A new jumper makes you feel warm, maybe more confident but doesn’t change who we are.

  • 4. It's not logos and graphics

    Design assets are the way we imagine the brand and communicate it.

  • 5. Not marketing!

    We use the brand to help with maketing but its job is to promote what we offer.

  • 6. It's not design

    Design can appeal to your target audience but will need more hold there attention.

  • 7. Branding is consistency at every touchpoint. Carfully managed to deliver balence and be turned in emossionally.

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