Firestone Freezer

Identity, creative, merchandise

Every year, we pick a charity to help and provide them with the works for free. The Firestone Freezer is Plymouth’s annual New Year’s Day swim fundraiser event in aid of local charities. After the tremendous success of its 2018 launch, in 2019 it was looking to build on its momentum.

Yet again, i look for collaboration and to our motion guy Calum Campbell-Coles. We bashed our heads together right from the start and developed the identity, right through to the website, merch and animation. The result? We helped the Firestone Freezer reach a whooping £5K in donations.