Luxury Coastal: a brand evolution
Luxury Coastal (lc) presents a collection of hand-picked holiday homes nestled in some of the Southwest's most breathtaking coastal locations. Partnering with Dell'Anno Studio, this independent self-catering company sought to elevate their online presence and solidify their brand as the premier provider of luxury coastal escapes.
Visit: www.luxurycoastal.co.uk
Collaboration:
Jim Rickards: words
calum campbell-coles: Motion graphics, calum.digital
Capturing lc
We immersed ourselves in the charm of the South West coastline. We crafted a brand identity that evokes the feeling of sun-kissed skin and fresh sea air, utilising a calming colour palette and imagery that showcases the stunning landscapes and charming properties. The clean, contemporary design emphasizes the high-quality furnishings and amenities of the cottages, inviting guests to imagine themselves relaxing in absolute comfort.
Prioritising User Experience
Knowing that guests seeking a luxurious coastal escape value convenience, we prioritised user experience as a key focus of the website redesign. The intuitive navigation and search functionality allow users to easily find the perfect home for their needs, whether it's a romantic getaway, a family reunion, or an adventurous coastal retreat. We developed content that highlights the unique experiences each location offers, inspiring users to discover hidden gems and plan their ideal itinerary.
From strategy to PNG
We believe that every client needs to be able to use the tools we provide them. Once the brand evolution was complete, we created the foundations for them to make the most of them.
We always set up the brand tool kit on either Canva or Adobe Express. We create templates and provide training for them to create their own content every day.