Penmellyn Vets

Identity, sub-identity, illustration and language.

One of Cornwall's largest veterinarian groups, with 6 locations, Penmellyn Vets had ambitions to expand its pet referrals business between vets to match the success of its public facing day-to-day animal care services. 

When we looked at this sector and its competitors we really wanted to break the norm and add personality that highlighted the character and importance of pets to their clients. The distinctive colour palette and geometric graphics have helped them become immediately recognisable, highlighting their approachable, professional ethos.