National Trust

Campaign identity and language

One of our most trusted creative colleagues, Tanya Brittain, is now GM of National Trust’s prestigious Buckinghamshire portfolio. Tanya has a high-profile record of creative roles in the arts, public and private. For her latest project, Tanya assembled her ‘go-to’ team. Working alongside Elina Kansikas for photography, we delivered a new campaign to reinvent the legacy of Stowe Gardens and give it back to the public in a fresh and accessible way. Stowe was entirely man-made, so we wanted to show what lies beneath it, its surprising history. It was all about going back to the roots.