That time we cut a bespoke font and branded a town! Looe Town Council were relaunching the Visit Looe website but needed a new identity. As a local lad brought up a pasty’s throw from Looe Beach, this was Nick Dell ‘Anno’s dream job.

Brief: portray the town in a fresh light to residents, visitors and outside investment. Look to the future, be current and work harder online.

The design, colours and fonts reflect Looe’s traditions and history, whilst still creating a fresh, contemporary feel that places it as a relevant destination of choice.