Path Housing
For three decades, Path Housing has been a vital support system for people experiencing homelessness in Plymouth. However, their important work was happening quietly behind the scenes. To amplify their impact and secure the funding they deserved, Path needed a powerful new brand identity. We were thrilled to be part of the team that would make that happen, commissioned by Dave Smith of Just Enough Brave to bring a fresh creative vision to the project.
Our role was to develop a compelling creative direction that would capture the heart of Path's mission. We conceived a visual identity that tells a story of transformation and hope. The concept was chosen to be the foundation of Path's new brand, providing a clear and engaging narrative for their future.
Our collaboration with Just Enough Brave began with their completed in-depth strategic work. Through a series of workshops and conversations with the Path team and their service users, they distilled the charity's core values: compassion, reliability, and inclusivity. This strategic foundation became our springboard. We took these essential insights and translated them into a compelling creative concept, ensuring the new visual identity would be a true and authentic reflection of Path's culture.
The new visual identity honours Path's heritage while looking to the future. We retained their recognisable purple but gave it a vibrant, modern twist. The brand was built out with distinctive typography, warm and friendly illustrations, and authentic photography, creating a comprehensive toolkit for all their communications. The result is a brand that strikes the perfect balance between professionalism and warmth, reflecting the journey from homelessness to a positive outcome.
The rebrand has been a catalyst for real change. Path has since strengthened its presence in the community, attracted new funding, and expanded its services to help even more people. We are proud to have played a part in this new chapter for Path, helping them to continue their vital work with a brand that truly represents their impact.
Website by Altitude Design