Brand strategy, brand identity, copywriting and web design
Talland Bay Hotel
Talland Bay Hotel, a four-star establishment boasting a two-rosette restaurant, sought to refresh its image. Located in the beautiful Cornwall countryside, the hotel aimed to create a more luxurious and memorable experience for guests.
A Collaborative Approach to Brand Transformation
The journey to reimagine Talland Bay Hotel began with a collaborative partnership between Peter Hose, Nick Dell ‘Anno and Altitude Design. Our combined expertise in brand strategy, copywriting, and design proved instrumental in redefining the hotel's identity.
Peter lead the development of the brand strategy, establishing a clear vision for the hotel. This strategic foundation informed the subsequent stages of the project. Nick then translated the brand strategy into a distinctive visual identity, crafting a look and feel that perfectly captured the hotel's essence.
Altitude Design, a key member of our team, brought the brand to life digitally, designing and developing a website that mirrored the hotel's unique character.
By working in tandem, we created a cohesive and impactful brand experience that exceeded the hotel's expectations.
Inspired by the hotel's existing aesthetic, exemplified by Penny's striking zebra pig installation, we identified a core brand principle: the unexpected combination of elements to create something extraordinary. This concept, which we termed "The Zebra Pig Effect," became the foundation for the new brand identity.
The Zebra Pig embodies the hotel's spirit of individuality and creativity. This ethos is reflected throughout the hotel, from the unexpected flavor combinations in the restaurant to the unique design elements in the guest rooms. By embracing this spirit of experimentation and surprise, Talland Bay Hotel has positioned itself as a destination that offers guests an unforgettable experience.
Recognizing the importance of extending this exceptional experience online, we created a website that mirrored the hotel's unique character. The online platform was designed to reflect the Zebra Pig Effect, inviting guests to immerse themselves in the world of Talland Bay Hotel. Through interactive elements, such as movable photography and user-generated content features, we aimed to replicate the engaging and surprising atmosphere of the hotel.
The transformation of Talland Bay Hotel is a testament to the power of a well-executed brand strategy. By combining exceptional design, compelling storytelling, and a deep understanding of the client's vision, we were able to create a brand that truly resonates with guests.
To experience the new Talland Bay Hotel website and discover how Dell 'Anno Studio can elevate your brand, visit www.tallandbayhotel.co.uk. If you're inspired and believe your hotel could benefit from a similar transformation, we invite you to explore how Dell 'Anno Studio can help you create a truly exceptional brand experience.
